Wish Bear is aqua and has a shooting star on her stomach. All Care Bears have a “tummy symbol” that represents their role or specialty. The Care Bears were created by American Greetings in 1981 for use on greeting cards. This very successful franchise launched with 10 characters that Kenner turned into plush teddy bears. From 1983 to 1987, the Care Bears appeared in TV specials, a television series and three feature films.