The blue cartoon ghost mascot of Boo Berry breakfast cereal. Introduced in 1973, it is one of three currently distributed General Mills monster-themed breakfast cereals. This sugary variety features blueberry-flavored corn cereal bits and marshmallows. Beginning in 2011, these cereals are only sold during the fall/Halloween season.
The cartoon Frankenstein’s monster mascot of Franken Berry breakfast cereal. Introduced in 1971, it is one of three currently distributed General Mills monster-themed breakfast cereals. This sugary variety features strawberry-flavored corn cereal bits and marshmallows. Beginning in 2011, these cereals are only sold during the fall/Halloween season.
The cartoon vampire mascot of Count Chocula breakfast cereal. Introduced in 1971, it is one of three currently distributed General Mills monster-themed breakfast cereals. This sugary variety features chocolate-flavored corn cereal bits and marshmallows. Beginning in 2011, these cereals are only sold during the fall/Halloween season.
The cartoon mascot of Cap’n Crunch, a product line of sweetened corn and oat breakfast cereals introduced in 1963 and manufactured by the Quaker Oats Company. The sea cap’n’s full name is Horatio Magellan Crunch. Jay Ward Productions created the trademark character and Hanna-Barbera provided the cartoon animation for the original TV commercials.
An anthropomorphic cartoon rabbit and mascot of Trix breakfast cereal. He debuted in a 1959 Trix television commercial. He continually attempts to trick children into giving him a bowl of Trix cereal. “Silly rabbit, Trix are for kids!” is what this pathetic, begging rabbit is told every time.
The advertising cartoon mascot for Kellogg’s Frosted Flakes (also known as Frosties) breakfast cereal, appearing on its packaging and advertising. Since his debut in the 1950s, Tony has become a breakfast cereal icon. More recently, he started serving as mascot for Tony’s Cinnamon Krunchers and Tiger Power (whatever that is). “They’re grrreat!”
A fictional British artificial intelligence, known for his wit and stuttering, distorted, electronically sampled voice. The character, portrayed by Matt Frewer, was featured in a music video TV show, a British cyberpunk film, a television drama series and commercials. In 1986, he was the spokesman for the New Coke advertising campaign (after the return of Coke Classic).
The star of the Where is my Gnome? series of viral marketing ads used by Travelocity in early 2004. The ads consisted of a man looking for his garden gnome. The concept was inspired by the traveling gnome prank that began in the 1980s and was popularized by the 2001 film Amélie. The Roaming Gnome is now the de facto mascot of Travelocity.
A fictional web-slinging superhero, created by Marvel Comics, who first appeared in 1962. He became Marvel’s flagship character and company mascot. The character is the alter ego of Peter Parker, an orphan being raised by his aunt and uncle. As a teenager, Parker deals with the normal struggles of adolescence in addition to those of a costumed crime fighter.
The official mascot of Japan’s NHK television station. Domo first appeared in stop-motion interstitial sketches in 1998 and later became well known outside of Japan through a Photoshopped image depicting Domos chasing a kitten. This Internet meme originated at Fark.com in 2002 and helped popularize “killing kittens” as a euphemism for masturbation.
In addition to being a derogatory term traditionally associated with African Americans, Rastus is also the name of the Cream of Wheat cereal mascot. The character first appeared in 1893 and is reportedly based on a photograph of Chicago chef Frank L. White. Over 100 years later, his face still appears on the cereal box.
Uncle Ben’s rice was first marketed in 1943 and was the top-selling rice in the U.S. from 1950 until the 1990s. In March 2007, after 61 years as a domestic servant/maitre d’hotel, the image of Uncle Ben was “promoted” to chairman by a new advertising campaign designed to distance the brand from its iconography depicting a servant in the Aunt Jemima tradition.
Aunt Jemima was a prominent character in minstrel shows in the late 19th century who was commercially appropriated to market pancake mix in late 1889. She was meant to embody the idealized domesticity of old Southern hospitality. In 1926, the Quaker Oats Company bought the brand and later attempted to minimize its expression of the “mammy” archetype.
The Noid was a villainous advertising character for Domino’s Pizza created in 1986 by Group 243 advertising agency. This red-suited character attempted to ruin Domino’s pizza but was constantly thwarted. Commercials that featured the character used the slogan “Avoid the Noid.” Domino’s was founded in 1960 and is the second-largest pizza chain in the U.S.
Little Caesars pizza chain was founded in 1959 with Little Caesar, a diminutive toga-clad Roman wearing sandals and a laurel wreath, as its corporate mascot. It is the fourth-largest pizza chain (after Pizza Hut, Domino’s and Papa John’s). The franchise name is an allusion to Julius Caesar, former ruler of the Roman Empire.
“Colonel” Sanders was an iconic American entrepreneur who first served his fried chicken at a gas station in 1930. In 1952, he founded the Kentucky Fried Chicken company, now re-branded as KFC. Despite his death in 1980, Sanders remains a key symbol of the company in its advertising and branding. My dad always referred to him as “Colonel Chicken.”
The Big Boy restaurant chain (including Bob’s Big Boy) started in 1936 and is best known for its trademark chubby boy in checkered overalls. The inspiration for Big Boy’s name, as well as the model for its mascot, was six-year-old Richard Woodruff. After Warner Bros. animation artist Ben Washam sketched the boy’s caricature, he became part of the company identity.
Happy Star is the mascot of American fast-food restaurant chain Carl’s Jr. and its sibling chain Hardee’s. When combined with Hardee’s, Carl’s Jr. is the #4 US fast-food chain in size after McDonald’s, Burger King and Wendy’s. The twin star logos are unstoppable!
Jack is the mascot of American restaurant chain Jack in the Box. In advertisements, he is portrayed as the founder, CEO and ad spokesman for the chain. The character made his first appearance in 1993.
Wendy is the daughter and fourth child of American businessman Dave Thomas, the founder of the Wendy’s restaurant franchise. She is known for being its namesake and mascot. Her likeness has been used as the Wendy’s logo, in the form of a young girl with red braids, since the company’s founding in 1969.
