The cartoon frog mascot of Honey Smacks breakfast cereal. This excessively sweetened puffed wheat cereal was introduced in 1953 as Sugar Smacks. Kellogg’s renamed the product Honey Smacks in the 1980s, then Smacks, then back to Honey Smacks. There have been various mascots over the years. Dig ‘Em Frog first appeared in 1972.
