Smokey Bear (or Smokey the Bear) is a ranger hat-wearing advertising mascot created to educate the public about the dangers of forest fires. The first advertising campaign featuring Smokey was created in 1944. Smokey Bear’s famous slogan, “Remember – Only YOU can prevent forest fires,” was created in 1947 by the Ad Council for the U.S. Forest Service. According to the Ad Council, Smokey Bear and his message are recognized by 95% of adults and 77% of children. Smokey Bear was featured in a 1955 book in the Little Golden Books series called Smokey the Bear.
Note: Smokey the Bear says, “Only you can prevent your neighborhood from being burned to the ground with illegal fireworks this weekend.” Happy Independence Day, ‘Merica!
