The first athlete to be named an All-Star in two major American sports (baseball and football). He won the Heisman Trophy in 1985 and became a household name in 1989-90 through Nike’s “Bo Knows” advertising campaign. He was also the most unstoppable athlete in video game history (see “Tecmo Bo” in Tecmo Super Bowl for Nintendo).
A comic fictional character created and portrayed by American comedian Paul Reubens. He is best known for his television series and movies (including Pee-wee’s Big Adventure) during the 1980s. On this day in 1991 (it’s the 20th anniversary!), Reubens was arrested for public masturbation in an adult theater in Florida. Oh, the childhood memories.
Born Samuel Langhorne Clemens, he worked as a typesetter and a master riverboat pilot on the Mississippi River before turning to journalism. He found his calling in the 1860s as an American humorist. He is most celebrated for his novels, including The Adventures of Tom Sawyer (1876) and its sequel, Adventures of Huckleberry Finn (1885).
A fictional half-Vulcan character in the Star Trek media franchise. He served as the science officer/first officer and commanding officer of the USS Enterprise. He was first portrayed by Leonard Nimoy in the original Star Trek series.
A fictional character in the Star Trek media franchise. Captain Kirk was born and raised in Riverside, Iowa in the year 2233. He was the youngest individual to become a Starfleet captain and served as the commanding officer of the USS Enterprise. He was first played by William Shatner as the principal lead character in the original Star Trek series.
An American aviator and former NASA astronaut best known as the first person to set foot on the Moon. The first Moon walk occurred exactly 42 years ago today. Armstrong served as commander of the 1969 Apollo 11 moon landing mission, which fulfilled U.S. President John F. Kennedy’s goal of reaching the Moon before the Soviet Union by the end of the 1960s.
A Hong Kong American actor, martial arts instructor and founder of the Jeet Kune Do movement. He is widely considered the most influential martial artist, and a cultural icon. While doing work for the movie Enter the Dragon, he suffered a cerebral edema. Two months later, on this day in 1973, he died at age 32 from a mysterious allergic reaction to medication.
In addition to being a derogatory term traditionally associated with African Americans, Rastus is also the name of the Cream of Wheat cereal mascot. The character first appeared in 1893 and is reportedly based on a photograph of Chicago chef Frank L. White. Over 100 years later, his face still appears on the cereal box.
The first President of South Africa to be elected in a fully representative, multi-racial democratic election. Before his presidency, he was an anti-apartheid activist who served 27 years in prison and peacefully negotiated the termination of legal racial segregation in South Africa. He is 93 years old today (born in 1918) and received the Nobel Peace Prize in 1993.
P.S. “No one is born hating another person because of the color of his skin, or his background, or his religion. People must learn to hate, and if they can learn to hate, they can be taught to love, for love comes more naturally to the human heart than its opposite.” – Nelson Mandela, Long Walk to Freedom
Uncle Ben’s rice was first marketed in 1943 and was the top-selling rice in the U.S. from 1950 until the 1990s. In March 2007, after 61 years as a domestic servant/maitre d’hotel, the image of Uncle Ben was “promoted” to chairman by a new advertising campaign designed to distance the brand from its iconography depicting a servant in the Aunt Jemima tradition.
The Noid was a villainous advertising character for Domino’s Pizza created in 1986 by Group 243 advertising agency. This red-suited character attempted to ruin Domino’s pizza but was constantly thwarted. Commercials that featured the character used the slogan “Avoid the Noid.” Domino’s was founded in 1960 and is the second-largest pizza chain in the U.S.
Little Caesars pizza chain was founded in 1959 with Little Caesar, a diminutive toga-clad Roman wearing sandals and a laurel wreath, as its corporate mascot. It is the fourth-largest pizza chain (after Pizza Hut, Domino’s and Papa John’s). The franchise name is an allusion to Julius Caesar, former ruler of the Roman Empire.
“Colonel” Sanders was an iconic American entrepreneur who first served his fried chicken at a gas station in 1930. In 1952, he founded the Kentucky Fried Chicken company, now re-branded as KFC. Despite his death in 1980, Sanders remains a key symbol of the company in its advertising and branding. My dad always referred to him as “Colonel Chicken.”
The Big Boy restaurant chain (including Bob’s Big Boy) started in 1936 and is best known for its trademark chubby boy in checkered overalls. The inspiration for Big Boy’s name, as well as the model for its mascot, was six-year-old Richard Woodruff. After Warner Bros. animation artist Ben Washam sketched the boy’s caricature, he became part of the company identity.
Jack is the mascot of American restaurant chain Jack in the Box. In advertisements, he is portrayed as the founder, CEO and ad spokesman for the chain. The character made his first appearance in 1993.
The King is the advertising mascot for the Burger King fast-food restaurant franchise. The first cartoon iteration of this character was created in 1955. The current extra-creepy/brilliant “Wake Up with the King” costumed mascot was introduced in 2003.
A clown character used as the primary mascot of the McDonald’s fast-food restaurant chain. He first appeared in 1963. The next two weeks at Mascot Mashup will be dedicated to creating 8-bit versions of some popular food advertising icons and corporate trade characters.
The Man of Steel is a DC Comics superhero and icon of American culture who was created in 1932. He was born on the planet Krypton, before being rocketed to Earth as an infant by his scientist father. After being discovered and adopted by a Kansas farmer and his wife, he was raised as Clark Kent.
A culturally influential German-language novelist born on this day in 1883. Kafka is most famous his 1915 novella “The Metamorphosis” featuring Gregor Samsa, who wakes up to find that he has been transformed into a giant insect-like creature. This 8-bit Kafka character is based on Samsa, who was the fictional alter ego of Kafka.
A cartoon character created in 1934 by Walt Disney and Dick Lundy. He is an anthropomorphic Pekin duck and temperamental friend of Mickey Mouse. Creator Walt Disney is from Chicago, Illinois.
Note: Donald Duck and the Oregon Duck college mascot are one and the same character. They just wear different clothes. The University of Oregon licenses Donald from Disney.
