Beach Bear is a character in The Rock-afire Explosion, an animatronic robot band. He is a “surfer” polar bear who would make sarcastic comments or ask other characters questions to throw off their act, but never in mean spirit. The Rock-afire Explosion played shows in Showbiz Pizza Place from the restaurant chain’s founding in 1980 until the early 1990s, when the Showbiz brand was unified with Chuck E. Cheese’s and Chuck E. Cheese characters steadily replaced the band. The Rock-afire Explosion show was created and manufactured by noted inventor Aaron Fechter, through his company Creative Engineering, Inc. (also known for Whac-A-Mole) in Orlando, Florida; in addition to overseeing the production of the animatronics, Fechter also provided the voices for several characters.
Dook LaRue is a character in The Rock-afire Explosion, an animatronic robot band. A dog who aspired to space travel, his costume is an astronaut suit. His character, when set up properly, had the ability to play a four-piece drum kit in time with the music. A bit of a dimwit, Dook would often lose focus during shows and miss his cues. The Rock-afire Explosion played shows in Showbiz Pizza Place from the restaurant chain’s founding in 1980 until the early 1990s, when the Showbiz brand was unified with Chuck E. Cheese’s and Chuck E. Cheese characters steadily replaced the band. The Rock-afire Explosion show was created and manufactured by noted inventor Aaron Fechter, through his company Creative Engineering, Inc. (also known for Whac-A-Mole) in Orlando, Florida; in addition to overseeing the production of the animatronics, Fechter also provided the voices for several characters.
Mitzi Mozzarella is a character in The Rock-afire Explosion, an animatronic robot band. A mouse and teenage cheerleader, Mitzi is obsessed with gossip, boyfriends, pop music and (appropriate for the time) Michael Jackson. The Rock-afire Explosion played shows in Showbiz Pizza Place from the restaurant chain’s founding in 1980 until the early 1990s, when the Showbiz brand was unified with Chuck E. Cheese’s and Chuck E. Cheese characters steadily replaced the band. The Rock-afire Explosion show was created and manufactured by noted inventor Aaron Fechter, through his company Creative Engineering, Inc. (also known for Whac-A-Mole) in Orlando, Florida; in addition to overseeing the production of the animatronics, Fechter also provided the voices for several characters.
Billy Bob Brockali is a character in The Rock-afire Explosion, an animatronic robot band. A bear in overalls, Billy Bob was the mascot for Showbiz Pizza Place throughout its existence, and his image was on most of the chain’s merchandise. Sweet and naive, Billy Bob was usually a mediator to the band’s minor on-stage squabbles. The Rock-afire Explosion played shows in Showbiz Pizza Place from the restaurant chain’s founding in 1980 until the early 1990s, when the Showbiz brand was unified with Chuck E. Cheese’s and Chuck E. Cheese characters steadily replaced the band. The Rock-afire Explosion show was created and manufactured by noted inventor Aaron Fechter, through his company Creative Engineering, Inc. (also known for Whac-A-Mole) in Orlando, Florida; in addition to overseeing the production of the animatronics, Fechter also provided the voices for several characters.
Fatz Geronimo is a character in The Rock-afire Explosion, an animatronic robot band. A silverback gorilla who plays the keyboard, Fatz is a parody of real-life entertainers Fats Domino and Ray Charles. As the band’s unofficial front man, Fatz introduced most shows, ordered other band members around and had a tendency to ramble. The Rock-afire Explosion played shows in Showbiz Pizza Place from the restaurant chain’s founding in 1980 until the early 1990s, when the Showbiz brand was unified with Chuck E. Cheese’s and Chuck E. Cheese characters steadily replaced the band. The Rock-afire Explosion show was created and manufactured by noted inventor Aaron Fechter, through his company Creative Engineering, Inc. (also known for Whac-A-Mole) in Orlando, Florida; in addition to overseeing the production of the animatronics, Fechter also provided the voices for several characters.
During my 1980s childhood, I had a lot of good times at Showbiz Pizza and Chuck E. Cheese’s. For an entertaining history of singing animatronic robots in pizza parlors, I recommend watching The Rock-afire Explosion (2008), a documentary about Chris Thrash, Aaron Fechter and the remaining Rock-afire Explosion fan base.
Chuck E. Cheese is the mascot of Chuck E. Cheese’s, a chain of American family entertainment center restaurants. The brand derives its name from its main animatronic character Chuck E. Cheese, a comedic mouse who sings and interacts with guests. The establishment serves pizza and other menu items, complemented by arcade games, amusement rides and family-friendly animatronic displays. In 1977, Chuck E. Cheese’s Pizza Time Theatre in San Jose, California, was the first location to open. The concept was authored by Atari co-founder Nolan Bushnell, credited with bringing video games such as Pong to the mainstream. Pizza Time Theatre was the first family restaurant to integrate food, animated entertainment and an indoor arcade. The chain merged with competitor Showbiz Pizza Place in 1984. In the early 1990s, the company unified the two brands renaming every location to Chuck E. Cheese’s.
The Noid was a villainous advertising character for Domino’s Pizza created in 1986 by Group 243 advertising agency. This red-suited character attempted to ruin Domino’s pizza but was constantly thwarted. Commercials that featured the character used the slogan “Avoid the Noid.” Domino’s was founded in 1960 and is the second-largest pizza chain in the U.S.
Little Caesars pizza chain was founded in 1959 with Little Caesar, a diminutive toga-clad Roman wearing sandals and a laurel wreath, as its corporate mascot. It is the fourth-largest pizza chain (after Pizza Hut, Domino’s and Papa John’s). The franchise name is an allusion to Julius Caesar, former ruler of the Roman Empire.
Fatz Geronimo (Showbiz Pizza) – No. 895
Fatz Geronimo is a character in The Rock-afire Explosion, an animatronic robot band. A silverback gorilla who plays the keyboard, Fatz is a parody of real-life entertainers Fats Domino and Ray Charles. As the band’s unofficial front man, Fatz introduced most shows, ordered other band members around and had a tendency to ramble. The Rock-afire Explosion played shows in Showbiz Pizza Place from the restaurant chain’s founding in 1980 until the early 1990s, when the Showbiz brand was unified with Chuck E. Cheese’s and Chuck E. Cheese characters steadily replaced the band. The Rock-afire Explosion show was created and manufactured by noted inventor Aaron Fechter, through his company Creative Engineering, Inc. (also known for Whac-A-Mole) in Orlando, Florida; in addition to overseeing the production of the animatronics, Fechter also provided the voices for several characters.
During my 1980s childhood, I had a lot of good times at Showbiz Pizza and Chuck E. Cheese’s. For an entertaining history of singing animatronic robots in pizza parlors, I recommend watching The Rock-afire Explosion (2008), a documentary about Chris Thrash, Aaron Fechter and the remaining Rock-afire Explosion fan base.