The star of the Where is my Gnome? series of viral marketing ads used by Travelocity in early 2004. The ads consisted of a man looking for his garden gnome. The concept was inspired by the traveling gnome prank that began in the 1980s and was popularized by the 2001 film Amélie. The Roaming Gnome is now the de facto mascot of Travelocity.
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